Resources Library by ANA

Newspapers as fast moving consumer goods brands

The marketing term "FMCG" stands for "fast moving consumer goods" which are usually exemplified by grocery products such as baked beans or detergents. It is however obvious that few product areas provide such excellent examples of FMCG as the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Philip Wisson

November 1, 1995

Scanner-based data applications for improving FMCG sales and marketing efforts

Electronic Point Of Sale (EPOS) data from grocery store scanners have led a revolution in the way manufacturers and retailers use data for strategic and tactical decision making. The industry continues to change, with more robust, actionable...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Thomas Harris

September 1, 1995

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Sven H. Becker, Michael J. Baker

June 15, 1995

Taking a break from virtual reality

The focus of this paper will be on retail brands of the first type - the kinds of retailers who may be termed FMCG retailers (supermarkets, fast food outlets, fashion chains, petrol stations, toiletries/drugs, off-licences etc) where customers have...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Wendy Gordon

June 15, 1995

The growing strength of the retailer and the effects on FMCG brand manufacturers

This paper takes as its starting point the UK and uses consumer panel data to examine the trends in retailer concentration and own lable on a long and short term basis. It considers the extent to which recent trends in the major multiples are part of...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Stephan Buck, Richard Piper

Company: KANTAR TNS Malaysia

June 15, 1995

Marketing and public relations

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial. The chief controversy hinges around delineating the respective roles of the two functions. Both...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Philip Kitchen, Danny Moss

June 15, 1995

Discount shops and purchasing behaviour of Italian families

This paper is divided into four parts, covering some background information on the recent history of Discount retailers in Italy in the first part, some key aspects of the ConsumerScan system of measuring the purchasing behaviour in the second, the...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Carlo Pescetti, Paolo Duranti

June 15, 1995

Consumer patriotism in Central and Eastern Europe

We have focused our attention in this study on the situation with daily commodities. Food, beverages and chemical products are bought most frequently, hence it is well possible to examine consumer preferences with regard to international versus local...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Peter Damisch

Company: GfK

April 1, 1995

CASIP

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automatization in order to reduce the efforts of the households which have to provide the information and to reduce the work of the...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Willem E. Saris

January 1, 1995